Sven Latzel, Agile Coach, Facilitator and System Architect

Sven Latzel

Agiler Coach, Moderator und Systemarchitekt

Mein Purpose ist

durch das schaffen von Vertrauen zu sich und seiner Umwelt, durch sinngebende Ziele und durch ausgereifte IT Systeme, Menschen miteinander und der Welt um sie herum zu verbinden.

Mit einem starken Hintergrund in der IT und dem Projektmanagement bin ich seit 2015 meiner Berufung gefolgt Teams und Organisationen dabei zu unterstützen ihr volles Potential zu entfalten. Seit dem studiere ich unterschiedliche Methoden und sammle Werkzeuge, Prozesse und Formate.

Seit 2017 bin ich nun aktiv für verschiedene Kunden als agiler Coach, Team Coach und Moderator freiberuflich tätig.

Mir liegt besonders die Schaffung von gegenseitigem Vertrauen, gemeinsamen Verständnis und dem schaffen einer lernenden Organisation die auf Feedback beruht am Herzen.

1980 wurde ich in der kleinen Stadt Münchberg im Norden Frankens geboren und dann in Erlangen ein bisschen weiter südlich groß gezogen. Seit den frühen Zwanzigern lebe ich jetzt in Nürnberg.

His professional career started as a management assistant in a 2 man company called electronic media. There he started to explore web development and IT systems. Enthusiastic about the possibilities the web offers he moved on to become a professional designer and web developer.

After a short time as a freelancer he started at julitec as the lead developer for a content management system (CMS). A customer relationships management system (CRM) was another product of julitec and so it came that he got in touch with business applications. First he started with supporting it, then by time he got into training and finally into consulting and project management.

A Microsoft CRM partner in Nuremberg spotted him and made him an irresistible offer to work as a full-time consultant. Several years he helped small, medium and big enterprises to understand their needs, translate them into technical requirements and coordinate the development, rollout and training of the new applications and features.

With the wish to become an internal consultant to be able to have the possibility to shape the IT infrastructure of a company for a long term, he started as Head of Enterprise Applications at HOTEL DE an ecommerce company. He optimized the existing business applications, managed a team with developers and admins and began to work with agile methods like Scrum and Kanban.

2015 he finally followed a call from his early twenties to go a long-term trip around the world. Together with his wife he travelled for 19 months through Asia, Australia and New Zealand. During this journey he found a new call.

At a 10 days long community building experience in India, he witnessed how a set of different bonding formats and tools can connect so deeply that they feel like a family. He observed how this trust unleashed the potential of the group and making self-management possible. He knew from then on, that this will be his new area of work.

Since then he is studying all schools, tools, methodologies that are in line with his personal values and believes. He is assembling his own toolbox and started first to use them with NGOs and in projects he had been part of.

From 2017 on he is now an independent freelancer with a lot of different roles in different projects. From being an Agile Coach, a System Architect, a Project Manager and still sometimes a Web Developer for his own projects.

His call is to help teams and organizations bond deeply, develop trust and a common understanding and move from there to a thriving culture of constant learning and development.

Aktuelle Projekte/Aufträge

Unterstützung bei der Transformation des komplett virtuellen Unternehmens hin zu mehr Selbstorganisation.

  • Entwicklung eines Purposes fördern
  • Systemisches coachen des Teams
  • Neue Möglichkeiten der virtuellen Zusammenarbeit schulen

A group of local coaches working together to make the workplace more vital and living.

Requirements engineer and product owner in a customer project

  • introduced scrum like rituals and facilitated them
  • engineered a series of new features for a CRM system
  • coordinated different projects with external partners

System architect, agile project manager and facilitator

  • established a virtual work force to foster knowledge from the business departments
  • co-developed a new system architecture and processes for the internal billing
  • optimized internal processes based on Microsoft CRM

Past Involvements

Member responsible for IT and governance

  • introduced and trained Sociocracy 3.0
  • authored a team handbook
  • facilitated different workshops and events
  • tested and implemented collaboration tools

Supporting of a project to reinvent the future service management as an agile coach.

  • introduced scrum like agile rituals
  • facilitated several workshops to deepen common understanding and trust
  • authored a team handbook
  • implemented different collaboration processes

Product owner and coach for self-management

  • helped to introduce REEZA, a Holacracy based organization framework
  • engineered requirements and maintained a backlog for a distributed decision policy making system

Head of Enterprise Applications

  • established a team to develop and maintain internal business applications
  • introduced Scrium like rituals and processes
  • formed an internal network of expert users for direct feedback
  • initiated cornerstone projects for the internal enterprise architecture
  • trained hundreds of internal users onsite and virtual

Project Manager for a customer loyalty program based on Microsoft CRM

  • engineered the requirements
  • maintained the backlog of features
  • coordinated the internal and external development
  • facilitated workshops and trainings at the customer

Microsoft CRM Consultant and Teamlead

  • improved various internal processes for different customers
  • set internal standard for project management and quality gateways
  • customized business applications
  • trained various end and expert users

Teamlead Support, Project manager and trainer

  • introduced internal support processes and a SLA model
  • managed several customer projects
  • customized own CRM product
  • trained several end and expert users


SkillYears of practice
Project management17
SkillYears of practice
Organizational Development3
Process Consulting12
Web Development22
Customizing Business Applications15
GermanMother tongue
EnglishC1 – competent communication
SpanishA1 – beginner

Professional Education

Art of Hosting

Training provided by: Rainer v. Leoprechting

Dragon Dreaming

Training provided by: Urike Reimann (Emotionskultur)

ORSC - Organizational And Relationships System Coaching

Training provided by: Shouten Global
Certificate: ORS@Work

Social Permaculture

Training provided by: Rakesh Rootsman Rak (Roots N’ Permaculture)
Certificate: Permaculture Design Certificate

Sociocracy 3.0

Training provided by: THRIVE IN COLLABORATION
Certificate: ICTP

My upcoming Events



I’m standing os the shoulders of giants. A special thank you to the following thought leaders, friends and family who are inspiring my work:

  • My wife for all the love, support and knowledge
  • Rakesh Rootsman Rak, for nudging me into the art of creating trust and bonding + perma culture
  • James Priest and Bernhard Bockelbrink for curating Sociocracy 3.0
  • John Croft for the principles behind dragon dreaming
  • Rainer von Leoprechting for teaching me the Art of Hosting



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